Business of Graphic Design: A Sensible Approach

by Ed Gold

This guide to managing and marketing a graphic design firm includes the latest information on important changes in tax laws, cost estimating, sales and marketing plans and presentations. It also... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0823005461
• ISBN13: 9780823005468
• Release Date: October 1995
• Publisher: Watson-Guptill Publications
• Length: 176 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.8" x 8.6" x 11.4"

Customer Reviews

Great Refernce!

This book covers so much concerning the business of creativity. I've been searching and searching and haven't seen a book more thorough. I absolutely love the price estimation section where the author does all sorts of ways to estimate price and he explains the advantages and disadvantages. So yes, it covers pretty much EVERYTHING. Though plenty of info still applies today, I still wish there were an updated version to this book.

Well done!

The best part of this book is that more than half of it is interviews with successful designers, and examples of their work. They are quite candid, and talk about how they became a designer or started a studio, and how they run their business and deal with customers. Highly recommended.

Excellent

For many people in the Graphic Arts profession, the business side is often missed in their schooling. For those who forgot to take Business courses while they were in Art school this book is for you.