The Business of Fashion: Designing, Manufacturing, and Marketing

By Leslie Davis Burns, Nancy O. Bryant, Kathy K. Mullet

Book Overview

Learn how fashions lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1563671824
• ISBN13: 9781563671821
• Release Date: April 2002
• Publisher: Fairchild Books
• Length: 599 Pages
• Weight: 2.85 lbs.
• Dimensions: 9.3" x 1.5" x 7.8"