The Business of Economics

by John Kay

Medicine and business management share certain similarities, writes John Kay. For centuries, the theories behind medical practice were mostly nonsense. Doctors simply applied fashionable nostrums, bleeding one patient, starving another, and sometimes the patient got better, sometimes not. The prestige of a doctor rested more on the social rank of his patients and the confidence of his assertions than on the evidence of his cures. Much the same can...

• Format: Hardcover
• Language: English
• ISBN: 0198292228
• ISBN13: 9780198292227
• Release Date: March 1997
• Publisher: Oxford University Press, USA
• Length: 228 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.9" x 6.3" x 9.4"

Customer Reviews

Very good thought provoking book.

This article's collection book makes you question the usefullness of business forecast modelling. It goes against the idea that economics is just about forecasting scenarios, showing that it should/could be used for assessing competitive advantage of corporations and countries. Although those are the main topics of the book, other issues are covered which gives the reader a critical, broad and different vision of economics.