The Business of Choice: Marketing to Consumers' Instincts (Paperback)

By Matthew Willcox

Book Overview

Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0134053451
• ISBN13: 9780134053455
• Release Date: January 1768
• Publisher: Pearson FT Press
• Length: 256 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"