The Business of Cause Marketing - Doing Well by Doing Good

By Christopher Rosica

The Business of Cause Marketing: Doing Good Means Doing Well. Most corporate partnerships with non-profits miss the boat. Learn how smart companies can successfully execute a cause-marketing program... This description may be from another edition of this product.

• Format: Perfect Paperback
• Language: English
• ISBN: 0979310105
• ISBN13: 9780979310102
• Release Date: August 2012
• Publisher: Noble Press
• Length: 176 Pages
• Weight: 0.65 lbs.