Business Marketing Course 2e

by David Ford, Lars-Erik Gadde, Ivan Snehota

Book Overview

The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student...

• Format: Paperback
• Language: English
• ISBN: 0470034505
• ISBN13: 9780470034507
• Release Date: June 2011
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.6" x 7.5" x 9.2"