The Business Idea: The Early Stages of Entrepreneurship

By Soren Hougaard

This dynamic text encourages the reader to look at new ways of thinking when it comes to entrepreneurship and innovation. The author argues that too many ventures originate in a product orientated logic and fail to address the needs of the customer from a problem solving approach. The book presents new entrepreneurship methods for developing a creative market insight and for identifying windows of opportunity.

• Format: Hardcover
• Language: English
• ISBN: 354022663X
• ISBN13: 9783540226635
• Release Date: October 2004
• Publisher: Springer
• Length: 232 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.8" x 6.5" x 9.3"