
How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper? Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many...
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Grandes ideas, explicaciones sencillas Con un lenguaje claro, El libro de los negocios presenta concisas explicaciones que desbrozan la jerga acad mica, esquemas que simplifican las teor as m s complejas, e ingeniosas ilustraciones que juegan con nuestras...

Learn about concepts, management, and commerce in The Business Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great...

Learn about concepts, management, and commerce in The Business Book.
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