The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership

By David S. Nichols, David Taylor, David S. Nichols

Updated, Expand

• Format: Hardcover
• Language: English
• ISBN: 0470686197
• ISBN13: 9780470686195
• Release Date: June 2010
• Publisher: Wiley & Sons, Incorporated, John
• Length: 264 Pages
• Weight: 1.41 lbs.
• Dimensions: 0.9" x 7.4" x 9.3"