The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand

by Erik Du Plessis

Book Overview

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.

Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies,...

• Format: Hardcover
• Language: English
• ISBN: 074946125X
• ISBN13: 9780749461256
• Release Date: February 2011
• Publisher: Kogan Page
• Length: 272 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.1" x 9.5"