The Brand Marketing Book

by Joe Marconi

Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an effective, integrated strategy involving... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844222577
• ISBN13: 9780844222578
• Release Date: November 1999
• Publisher: McGraw-Hill Companies
• Length: 247 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"