The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

By Karen Leland

Book Overview

Your small business is a brand. You as a business person are a brand Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design, not default. Learn how to deploy a brandstrategy to increase your influence in your industry and within your company, and become a recognized thought leader in your field.The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful business or personal brand.

• Format: Paperback
• Language: English
• ISBN: 159918589X
• ISBN13: 9781599185897
• Release Date: June 2016
• Publisher: Entrepreneur Press
• Length: 178 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"