The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical

by Robert Siegel

Book Overview

A Top Financial Times Recommended Business Book, The Brains and Brawn Company is the grounded, clear-sighted guide you need to blend digital and traditional business functions for long-term competitive advantage

Business leaders are continually told they need to embrace digital disruption wholeheartedly to thrive in the 21st Century. Legacy companies, we hear, are all doomed to fail unless they double down on the latest...

• Format: Hardcover
• Language: English
• ISBN: 1264257775
• ISBN13: 9781264257775
• Release Date: July 2021
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.2" x 5.5" x 9.1"