This new revised edition of the bestselling The Book of Rolex brings the latest information and expert commentary along with new images of this most desirable of watch brands. Horological trends flit by faster than ever in today's fast-paced society. But Rolex does not rely on gimmicks; theirs is a more perennial allure, with a reputation built on traditions and hard-earned skill. A company that innovates while paying homage to their roots, every Rolex is the culmination of centuries of watchmaking expertise. Within this bestselling book you will find explanations of the making process, descriptions of the materials involved and expert commentary on what makes each Rolex wristwatch unique. This new revised edition of The Book of Rolex has been brought right up to date since it first published in 2015, to include all the latest information on this most desirable of watch brands along with many new images. Demonstrating how each model fits its social milieu, present and past, this book also addresses the multitude of fakes on the market, including the so-called 'Frankensteins' - watches made from a mixture of real parts and forgeries, which are notoriously hard to spot - imparting all the skills needed to pick counterfeits out of a line-up. A holistic view of Rolex watches, this book promises to be as timeless as the brand itself. Should you be considering a Rolex, this book will convince you of its worth as an investment.
Incredibly disappointing ... After months of waiting for the arrival of the "new" edition ... If you want to save a lot of money, find a prior edition on the used book market.
The description of this latest edition states:
"This new revised edition of The Book of Rolex has been brought right up to date since it first published in 2015, to include all the latest information on this most desirable of watch brands along with many new images."
I don't know about the images, but the text is dreadfully out of date. The following are only two examples of a multitude of errors and outdated information contained in this edition.
Example 1, regarding the Jubilee bracelet:
"It's always fitted with the Crownclasp, Rolex's elegant concealed clasp." (p. 79) This is incorrect, as the Jubilee has been fitted with the Oysterclasp for decades.
Example 2: Rolex has offered the Oysterflex bracelet on the Daytona since 2017. Yet this 'new revised edition of The Book of Rolex' states:
"The Oysterflex is, to date, only available on the Yacht-Master in Everose." (p. 79)
This is shameful--the authors, editors and publishers should all be ashamed of themselves. Another greedy, crass money grab by adding a few new photos and calling it a "revised" edition.
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