The Book of Business Etiquette
THE BOOK OF BUSINESS ETIQUETTE
I
THE AMERICAN BUSINESS MAN
The business man is the national hero of America, as native to the soil and
as typical of the country as baseball or Broadway or big advertising. He is an
interesting figure, picturesque and not unlovable, not so dashing perhaps
as a knight in armor or a soldier in uniform, but he is not without the no-
ble (and ignoble) qualities which have characterized the tribe of man since
the world began. America, in common with other countries, has had dis-
tinguished statesmen and soldiers, authors and artists-and they have not all
gone to their graves unhonored and unsung-but the hero story which be-
longs to her and to no one else is the story of the business man.
Nearly always it has had its beginning in humble surroundings, with a lit-
tle boy born in a log cabin in the woods, in a wretched shanty at the edge
of a field, in a crowded tenement section or in the slums of a foreign city,
who studied and worked by daylight and firelight while he made his living
3 NELLA BRADDY
blacking boots or selling papers until he found the trail by which he could
climb to what we are pleased to call success. Measured by the standards of
Greece and Rome or the Middle Ages, when practically the only form of
achievement worth mentioning was fighting to kill, his career has not been a
romantic one. It has had to do not with dragons and banners and trumpets,
but with stockyards and oil fields, with railroads, sewer systems, heat, light,
and water plants, telephones, cotton, corn, ten-cent stores and-we might as
well make a clean breast of it-chewing gum.
We have no desire to crown the business man with a halo, though judging
from their magazines and from the stories which they write of their own
lives, they are almost without spot or blemish. Most of them seem not even
to have had faults to overcome. They were born perfect. Now the truth is
that the methods of accomplishment which the American business man has
used have not always been above reproach and still are not. At the same
time it would not be hard to prove that he-and here we are speaking of
the average-with all his faults and failings (and they are many), with all his
virtues (and he is not without them), is superior in character to the business
men of other times in other countries. This without boasting. It would be
a great pity if he were not.
Without trying to settle the question as to whether he is good or bad (and
he really can be pigeon-holed no better than any one else) we have to accept
this: He is the biggest factor in the American commonwealth to-day. It fol-
lows then, naturally, that what he thinks and feels will color and probably
dominate the ideas and the ideals of the rest of the country. Numbers of our
magazines-and they are as good an index as we have to the feeling of the gen-
eral public-are given over completely to the service or the entertainment of
business men (the T. B. M.) and an astonishing amount of space is devoted
to them in most of the others.
It may be, and as a matter of fact constantly is, debated whether all this is
good for the country or not. We shall not go into that.
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