The Bloomberg Guide to Business Journalism

by Paul Addison, Cherian Thomas, Jennifer Sondag

The Bloomberg Guide to Business Journalism provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world. It illustrates how to chronicle capitalism for different audiences--from general consumers of business news to market specialists--and how to present compelling stories across print, web, video, and audio formats...

• Format: Hardcover
• Language: English
• ISBN: 0231198329
• ISBN13: 9780231198325
• Release Date: March 2024
• Publisher: Columbia Business School Publishing
• Length: 264 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"