The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture

by Euny Hong

A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY

By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming...

• Format: Paperback
• Language: English
• ISBN: 1250353270
• ISBN13: 9781250353276
• Release Date: April 2025
• Publisher: Picador USA
• Length: 336 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 5.4" x 8.3"