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The Big Shift
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The Big Shift: Redefining Marketing in a Multic... 1647042232 Book Cover

The Big Shift: Redefining Marketing in a Multic...

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Edition Description

Future growth will require that all corporations undergo... The Big Shift. This book proposes the unpopular: right size the traditional cultural silo and place multicultural consumers front and center of mainstream marketing to drive growth. The convergence of a changing demography,...

Edition Details
Format:Paperback
Language:English
ISBN:1647042232
Format: Paperback
Condition:
$
19.99
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