The Big Lie: . . . or Interpreting Your Global Customer's Inner Life for Profit

By Future Foundation

Marketing needs a 21st century update. Today's consumers are fundamentally different - they think of themselves as more sophisticated, smarter, more original than previous generations. But, in truth,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1452578907
• ISBN13: 9781452578903
• Release Date: August 2013
• Publisher: Balboa Press
• Length: 238 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"