After initially launching their company, small business owners are bombarded with a flurry of 'advice' on how to grow fast, be more profitable amd imitate other successful start ups. But, as this guide demonstrates, those tips often fail to consider the astounding variety of needs, motivations and goals that each entrepreneur has for starting a business. This title empowers those individuals to ignore popular 'wisdom' and take charge of their business in a way that helps them to succeed in thier own way.
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