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Paperback The Behavioral Foundations of Strategic Management Book

ISBN: 1405124709

ISBN13: 9781405124706

The Behavioral Foundations of Strategic Management

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Book Overview

This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.

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