An anomaly in the growth progression has triggered a major analysis of the trends and the dynamics that have shaped the Beauty Industry over the past twenty years. The anomaly is a signal of an extraordinary shift that is disrupting the Beauty Industry. Preliminary data post COVID-19 indicate that the anomaly will continue. Via understanding the anomaly and the potential consequences of COVID-19, we can then identify opportunities that could bring a more prosperous future for everyone. This is the beginning of a journey for everyone who is passionate about the Beauty Industry.
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