
Ten billion or more times each day, electronic scanners read data encoded in black-and-white codes-barcodes-printed on or affixed to physical goods. The Barcode is the memoir from the team who helped create the barcode. "The Barcode is a celebration...

"The Barcode is a celebration of the digital age and the entrepreneurial spirit ... and of the men and women who had the vision, the courage and the fortitude to take an 'impossible' idea and make it real.
The Barcode tells the real story of the team at IBM...

"The Barcode is a celebration of the digital age and the entrepreneurial spirit ... and of the men and women who had the vision, the courage and the fortitude to take an 'impossible' idea and make it real. The Barcode tells the real story of the team at IBM that developed...