Describes how to succeed in managing the sales force in a new car dealership. Full of insider tips. Written aby an award winning sales manager. This book was favorably reviewed by NADA and was a best... This description may be from another edition of this product.
There really wasn't anything out there worth reading before this book. It came out in 1994 and has done an over-all good job of defining certain roles for the manager. Something that every dealership has a problem doing. We all play "every position" and wear every hat. The book covers various key issues well. I will say tat it lacks in over analyzing. Remember if you "analyze you paralyze. Think too long, you're thinking wrong." I learned to shoot from the hip and encourage everyone to read a favorite of mine, "Cars and People: How to Put the Two Together" by Ziegler.
quality book
Published by Thriftbooks.com User , 26 years ago
Very good book on managerial technique. Our dealership's profits have increased as a result of this book. Mr. McCormick is one of the great automotive authors of our time. Good quality printing and binding, and well organized by chapters.
pretty good numerical valuations of progress
Published by Thriftbooks.com User , 27 years ago
the onus is on the sales force to perform or close a sale but there was never a mention of how and what methods should the manager employ to keep walk-in traffic flowing.
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