The Authentic Brand: How Today's Top Entreprenuers Connect with Customers

By Christopher Rosica and Bill Yenne

Book Overview

The Authentic Brand: How Today's Top Entrepreneurs Connect with Customers is a refreshing real-world business book that can help readers build companies that resonate with their customers and stand... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0979310113
• ISBN13: 9780979310119
• Release Date: October 2007
• Publisher: Noble Press
• Length: 212 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 5.4" x 8.4"

Customer Reviews

"Business Creativity" is not an oxymoron!

Having spent 27 years in a Fortune 10 PR department, working often with the CEO, I can appreciate Chris Rosica's ability to get close to some of the business world's top icons and to glean from them their keys to success. The word "authentic" in the title is so very apt. Business success -- in fact success in any endeavor, from the arts to politics -- does not come to those cut with cookie-cutter precision. Rosica has captured many unique voices in a fast-paced, lesson-filled book. A good read for anyone seeking to influence others, whether to sell them products or ideas.

Great Read

This book is a must read if you are in the world of business. Cleverly written and interesting, I would recommend the book highly.