Audience and Business of YouTube and Online Videos

By Alyssa Fisher and Louisa Ha Editor-in-Chief Journalism and Mass Communication Quarterly

This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.

• Format: Hardcover
• Language: English
• ISBN: 1498576486
• ISBN13: 9781498576482
• Release Date: June 2018
• Publisher: Lexington Books
• Length: 230 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"