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Business & Investing Books > Small Business & Entrepreneurship Books > The Attention Economy: Understanding the New Currency of Business
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Attention Economy: Understanding the New Curren... B00BG6WI34 Book Cover

Attention Economy: Understanding the New Curren...

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Edition Description

In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll...

Edition Details
Format:Paperback
Language:English
ISBN:B00BG6WI34
Format: Paperback
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The Attention Economy : Understanding the New C... 157851441X Book Cover

The Attention Economy : Understanding the New C...

By and
Edition Description

Helps individuals and organizations understand how to effectively give and get attention, one of the biggest commodities--and scarcest-- in the new economy.

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Format:Hardcover
Language:English
ISBN:157851441X
Format: Hardcover
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The Attention Economy: Understanding the New Cu... 1578518717 Book Cover

The Attention Economy: Understanding the New Cu...

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Format:Paperback
Language:English
ISBN:1578518717
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La economía de la atención: El nuevo valor de l... [Spanish] 8449312248 Book Cover

La economía de la atención: El nuevo valor de l... [Spanish]

By and
Edition Details
Format:Paperback
Language:Spanish
ISBN:8449312248
Format: Paperback
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