The Artist's Marketing and Action Plan Workbook

by Geoffrey Howard and Jonathan Talbot

This book has been written to help you become more skilled at the art of selling your art. It is a workbook, a book to write in. It will guide you through the process of learning how to sell your art... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0970168136
• ISBN13: 9780970168139
• Release Date: January 2005
• Publisher: Jonathan Talbot
• Length: 96 Pages
• Weight: 0.60 lbs.
• Dimensions: 11.0" x 0.3" x 8.5"

Customer Reviews

Motivational Action Plan

I am a believer is seeing is believing...and in Real Estate we had forms on how to make money monthly and the steps to get there...this travels the same path...Mr. Talbot has put between the covers of this book...forms, structure, interaction....and personal insight in to ones self.....You have Income/Expense Summaries, Goals, Promotions and every conceivable type of form you need to get from the beginning of your path as an Artist to a well marketed and Profitable Functioning Artist.....if you only do the work....and fill in the blanks you will be given insight...After just attending Mr. Talbot's workshop....yes, I took his recommendation and also bought the compendium book, "How to Survive & Prosper as an Artist by the brilliant Ms. Caroll Michels...... Both Michels and Talbot have refired my knowledge ( initially acquired via Real Estate Broker and Horse Breeder/Trainer) on marketing and the new applications in their books follow the same thought now applying to my Art....What a great base with which to return to my greatest love, "Art"...Carolyn's by Design

Now I Feel Armed

For those of us who sell our art directly to the public, anyone who can offer tips, shortcuts or revelations is a godsend. Ten pages into Jonathan Talbot's workbook: The Artists Marketing and Action Plan, I knew I had an ally. Where others fill space with wandering art theory and verbiage, Talbot gets right to work with valuable and insightful questions (such as "Why Are You An Artist?") and information on how to actually make money in the business. This isn't a book for your shelf, it's a rugged softcover that begs to be dog-eared, scrawled on and referred back to. It's a workbook in the truest sense of the word. Talbot doesn't so much tell you; the pencil is in your hands. You tell you, with Talbot's course plan guiding you to some very basic but subtle conclusions that you might have intuitively suspected yourself. This book is very much about self discovery. He just asks the right questions. And of course there are no guarantees of success with this book as there are none with others. You have to apply what you learn, or at least face yourself with your new found knowledge. That's what Talbot seems to be about; letting our own knowledge serve to direct us to do what must be done to succeed. It's inspiring, it's humbling...but it works.

Marketing and Finances for the Artist!

It's always been too easy for me to focus on producing my art and let the financial and marketing side slide. This book made me aware of new ways to promote and market my work and helped me make plans to do so. Some of the questions in this book caused me to face "tough" realities about making and selling art, like the question about "if I sell everything I make at the prices I'm currently charging, will I make money?" But the book also showed me how small changes in price can make big changes in profit. I found it helpful that the book isolated the issues of promoting and selling my work just for the satisfaction of seeing it out there in the world. And then I could also focus on the promotion and sales sections, the parts which deal with expenses, variable costs, fixed costs, and profit.

Hard work but worthwhile

It seems that many of us who are artists are content to languish undiscovered, to deluge our relatives with gorgeous handmade cards and crafts, and/or to feel that we're really not good enough and motivated enough to sell our work - after all, we'd have been discovered if it was THAT good. This book will require you to answer questions and use a calculator, but once you've finished it you will have a marketing plan for your work - and you will feel that your work deserves it. You are neither too good for selling, nor not-good enough for it either. You can do it.