The Arthur Andersen Guide to Talking With Your Customers: What They Will Tell You About Your Business : When You Ask the Right Questions

By Michael J. Wing

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• Format: Paperback
• Language: English
• ISBN: 1574100750
• ISBN13: 9781574100754
• Release Date: January 1997
• Publisher: Upstart Pub Co
• Length: 218 Pages
• Weight: 1.30 lbs.
• Dimensions: 11.0" x 0.5" x 8.8"

Customer Reviews

Crystal clear guidance for the listening business!

Mike Wing has written a terrific how-to-get- started manual for the small business owner/operator to the corporate executive! This large book in a small cover is a stimulant for the thinking manager or owner who believes in the value of serving and listening to her or his customers. True, the answers are not in Wing's book . . . but, if they were, this classy treatment of why and how to get to know your customer would be a heavy volume and many times the price. As the owner/manager of a market research firm that specializes in customer service research, I can tell you that this book is right on the mark! A must read for anyone who is serious about business and customer service!