The Artful Journey: Cultivating and Soliciting the Major Gift

By William T. Sturtevant

Book Overview

Low on philosophy, high on nuts-and-bolts-this book fills an urgent void. Major gifts is one of the most important factors in philanthropy. Strangely, there has been a comprehensive and effective handbook published-until now. Here is an extensive review of strategic cultivation that moves a prospect to higher and higher levels. The methodology is fail-proof and makes certain you keep on track. If you're already a gifted solicitor, you'll want this book to make you better. If you're just beginning, this will launch you to sure success. It is ideal for both staff and volunteers.

• Format: Hardcover
• Language: English
• ISBN: 1566250900
• ISBN13: 9781566250900
• Release Date: January 1993
• Publisher: Bonus Books
• Length: 219 Pages
• Weight: 1.19 lbs.
• Dimensions: 9.5" x 0.8" x 6.5"

Customer Reviews

Worth the Price?

Good book for someone getting started in major gift fundraising. Also a good refresher for the old pro, but same information is availabe in other books at a significantly lower price.

A great resource for board, staff & volunteers

If you believe that the best fundraising comes from personalized stewardship, you should read this book. Sturtevant takes his years of experience in the higher education fundraising circle, and translates many of the best practices into a format that anyone can use. He offers a great understanding to the novice fundraiser (be they board, staff or volunteer) and really helps humanize an otherwise scary endeavor. Even the seasoned fundraiser will learn much from his experience, though you may notice redundancy toward the beginning of the last half of the book. Skip over the stuff you know, and you will still be pleased with the outcome.I've successfully used this book to help train members of my board and to aid in the development of a pro-fundraising philosophy around the office.

Excellant compilation of knowledge on donor cultivation.

This book was loaned to me and now I have got to have a copy for my own library! Sturtevant not only tells what he is doing he tells us why and starts at the very beginning. He draws extensively on other heavyweight fundraising authors so reading this book is really giving you the info from 3 or 4 of the top fundraisers in the country. A "must have" in any development office.