The Art of War Plus the Art of Marketing

By Gary Gagliardi and Sun Tzu

Book Overview

Two books in one, this award-winning work contains the complete original text of The Art of War on the left-hand pages and its line-by-line adaptation for facing marketing challenges, The Art of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1929194234
• ISBN13: 9781929194230
• Release Date: April 2003
• Publisher: UNKNO
• Length: 192 Pages
• Weight: 1.06 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"

Customer Reviews

We Are In War !

You need to survive ! So you need to compete, you need to fight. If you can not fight You will die in the battle of life, If you can not compete with others you can not survive in school, Social Life, Career, Market,... You have Strength, Weakness, Opportunities and Threads in your life, If you can not find them, If you can not work on them, You can not survive. You need to use your strength to attack your enemies weakness, You must be wise enough to capture the opportunities before your threads kill you. Life is easy if you now the GAME rules. Be BRAVE and Invest on this book to get the idea of REAL LIFE and HOW TO SURVIVE in this Jungle !

A Must Read!

Gagliardi has done it again- this book is absolutely indespensible for anyone in or considering the world of management. Sun Tsu's words are timeless; Gagliardi's interpretation and direction leave no room for doubt.

Marketman

Cuts out all of the psychological mumbo-jumbo and provides clear concise tacticts for overcoming your competition.