The Art of Talking is a guide to public speaking and a tool to improve anybody's skills in communication. A great talk is not just a talk about a great idea. A great talk is an experience of a lifetime for the audience, but above all, for the speaker. Most of the speakers, even the professional ones, despise the process of preparation. They are busy people, successful people, who don't have time to spare, so they don't want to waist their precious time going through a coaching and preparation process in order to deliver a better talk for an audience they actually don't care so much about. In The Art of Talking, Norberto Jansenson, TEDx speaker and coach for TEDx speakers, and professional and famous storytelling magician, writer, coach, speaker, artistic and creative director and consultant for some of the biggest companies in the world, shares 30 years of experience related to talking to reach, to make a difference, to transform. Transform the lives of the members of any audience, but above all, transform the lifes of the speakers he has worked with. Words are very powerful, and they can create, and destroy, worlds. Words can be magical, and when they are, they can transform lives. Every human being is a real magician, whose powers have been long forgotten. This book shows a door that leads to a new world (which is actually an ancient world), where magic words were used to produce miracles. Avra Kedavra, the most powerful magic word, comes from Aramaic, one of the oldest semitic languages, and means "I create, as I speak". We all talk, all the time, mostly without having any idea nor paying much attention to what we say, and to what our words produce out there. This book provides tools to change all that. To take responsibility for the power we have, to care, and to learn to communicate much better, not only from the stage, but in any field, in any situation, with all of our professional and personal acquaintances. So be it.
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