The Art of Mastering Sales Management

By Thomas A. Cook

Today's corporations have changed their marketing processes to accommodate a world in which globalization, lower margins, and longer hours have become the norm. This book examines events that changed the art of selling and offers hands-on techniques for sales personnel and management. The focus is on setting sales strategies, providing exemplary leadership, and developing the skill sets to successfully manage team initiatives and corporate growth plans. From the best of circumstance to the worst, this text addresses all aspects of managing, handling, and addressing sales personnel issues. The author presents creative problem solutions and offers a direct approach for motivating employees.

• Format: Hardcover
• Language: English
• ISBN: 1420090755
• ISBN13: 9781420090758
• Release Date: November 2009
• Publisher: CRC Press
• Length: 200 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.2" x 9.3"