The Art of Influencing and Selling (Guru in a Bottle)

By Ardi Kolah

Plan. Persuade. Negotiate. Collaborate. Sell The Art of Influencing and Selling is designed for sales professionals looking to evaluate and improve their powers of persuasion in a business environment. From creating new business with existing clients to creating a new customer base, this book provides a valuable toolkit for developing sales skills and opening up opportunities for business growth.

Topics covered include: the psychology of selling a product or service; the sales pipeline and how to ensure it's realistic; making an effective sales presentation; up-selling, cross-selling, cold-calling and warm calling; effective approaches to prospective customers and clients; how to interrogate a database of contacts to get more sales; how to write effective sales materials; the power of business networking; how to get senior level appointments in your diary and closing a sale and follow up.

• Format: Paperback
• Language: English
• ISBN: 0749464488
• ISBN13: 9780749464486
• Release Date: January 2013
• Publisher: Kogan Page
• Length: 304 Pages
• Weight: 1.02 lbs.
• Dimensions: 9.2" x 0.7" x 6.1"