The Art of Designing Behaviour: Mastering a Practical Method to Influence Decisions and Shape Desired Behaviours

by Astrid Groenewegen

People are complex beings and so is behavioural change, but you'll be able to do more than you think possible. And once you understand how people arrive at decisions, you will find yourself with gold in your hands. Marketeers, policy-makers, HR-professionals, managers - and also even you yourself. Almost all of us are coping with the question how we might influence human behaviour. One thing is clear: changing behaviour is pretty difficult. But...

• Format: Paperback
• Language: English
• ISBN: 9024451779
• ISBN13: 9789024451777
• Release Date: September 2022
• Publisher: Boom
• Length: 376 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.9" x 6.6" x 9.4"