The Art of Co-Creation: A Guidebook for Practitioners

By Bryan R. Rill and Matti M. Hämäläinen

Book Overview

WHY CO-CREATION?.- UNDERSTANDING CO-CREATION.- PART I: PREPARING THE CONDITIONS.- WORKING WITH PEOPLE.- STAGING THE ENVIRONMENT.- PROCESS DESIGN I: BUILDING CONTAINERS.- PROCESS DESIGN II: DESIGNING FOR BREAKTHROUGHS.- PART II: PERFORMING CO-CREATION.- PREPARING FOR THE JOURNEY.- ACT I: THE CLIMB.- ACT II: THE DIVE.- ACT III: THE RISE.- FOLLOW-UP.- PART III: THE PERFECT PLAY.- STRIVING FOR RESONANCE.- EPILOGUE.

• Format: Paperback
• Language: English
• ISBN: 9811341702
• ISBN13: 9789811341700
• Release Date: January 2019
• Publisher: Palgrave MacMillan
• Length: 431 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.9" x 5.8" x 8.3"