The Art of Choice [Chinese]

By Sheena Iyengar Sheena Iyengar

Our work and lives are full of choices, and while everyone enjoys making choices, we are often overwhelmed by the number of choices we are faced with or dissatisfied with the outcomes that result from our own choices. How can we improve our choice power so that we can make the right critical choices? In this book, which combines cognitive science, behavioral economics, and business psychology, the authors build a theoretical system about choice, exploring through a number of well-conceived scientific experiments what choice is, how information bias and option bias, individualism and collectivism, different descriptions of the options, and the collision of reason and emotion can affect the choices we make, and how we can improve our ability to make choices through the use of association, the optimization of option quantity, the four rules of thumb, and the pros and cons analysis formula to improve our choice power. We construct our careers, identities, intimate relationships, and worldviews through our choices. Learning and understanding choices helps us discover our true selves, achieve personal growth, and take control of our opportunities and destinies.

• Format: Paperback
• Language: Chinese
• ISBN: 7521768108
• ISBN13: 9787521768107
• Release Date: November 2024
• Publisher: Zhong Xin Chu Ban She
• Length: 320 Pages