The Art Appeal In Display Advertising (1921)

By Frank Alvah Parsons

Book Overview

The Art Appeal In Display Advertising is a book written by Frank Alvah Parsons and originally published in 1921. The book explores the importance of art in advertising and the ways in which it can be used effectively to attract and engage consumers. Parsons, who was an influential figure in the world of advertising and design during the early 20th century, argues that art is essential to creating effective advertising campaigns, and he provides numerous examples of successful ads that incorporate artistic elements. The book covers a range of topics, including the psychology of advertising, the use of color and typography, and the role of the artist in advertising. It is a valuable resource for anyone interested in the history of advertising or the art of persuasion.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1166050610
• ISBN13: 9781166050610
• Release Date: September 2010
• Publisher: Kessinger Publishing
• Length: 352 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"