The Art and Science of Customer Experience

by Javier Cariñena and Pablo Casals

The Art & Science of Customer Experience (yes! "Customer" in capital letters) is the first book to provide an extensive data-driven analysis of the factors influencing Customer behavior as well as practical guidelines to improve Customer Experience by understanding end-user psychology.

This book is recommended for professionals and entrepreneurs with a strong motivation in developing a 360 understanding of business and bringing innovative ideas...

• Format: Paperback
• Language: English
• ISBN: B09GJS13X1
• ISBN13: 9798460161454
• Release Date: September 2021
• Publisher: Independently Published
• Length: 182 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"