The ARF Listening Playbook

By Stephen D. Rappaport

The ARF Listening Playbook is the go to guide for understanding the newest, and potentially most important advance in market research - listening to customer conversations. The Playbook answers four... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0557287790
• ISBN13: 9780557287796
• Release Date: February 2010
• Publisher: Lulu.com
• Weight: 0.80 lbs.
• Dimensions: 9.0" x 0.6" x 6.0"