The Arab World Unbound: Tapping Into the Power of 350 Million Consumers

by Vijay Mahajan

Book Overview

An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118074513
• ISBN13: 9781118074510
• Release Date: August 2012
• Publisher: Jossey-Bass
• Length: 432 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.4" x 6.4" x 9.3"