The Anti-Marketeer's Handbook

By Adrian Liley

A new way of looking at marketing and business in the 21st century. Forget SWOT or the customer journey - postmodernist anti-marketing is here! This handbook looks at all areas of anti-marketing with theory, practice and lots of examples 'from the street'. It is not a textbook and can be read by anyone with an interest in what is happening in the marketplace nowadays.

• Format: Paperback
• Language: English
• ISBN: 0244243506
• ISBN13: 9780244243500
• Release Date: June 2019
• Publisher: Lulu Press
• Length: 306 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.6" x 4.3" x 7.0"