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The Anatomy of Yes: The Story Behind Every Sale

by Joseph Burke

Edition Description

Stories sell products. Why? More importantly, how can you construct a story that captures a customer's emotions, gets them to ignore your competition, and keeps them riveted to your storyline for a lifetime? The answer is centuries old, and author Joe Burke shows how it's still...

Edition Details

Format:Hardcover

Language:English

ISBN:1929266987

Format: Hardcover

Condition:

13.59

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The Anatomy of Yes: The Story Behind Every Sale

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