The Analytical Marketer: How to Transform Your Marketing Organization

By Adele Sweetwood

Book Overview

How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1625278454
• ISBN13: 9781625278456
• Release Date: October 2016
• Publisher: Harvard Business Review Press
• Length: 208 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.2" x 9.3"