The Americanisation of European Business

By Ove Bjarnar

Book Overview

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries and regions in the 1950s and 1960s.

• Format: Paperback
• Language: English
• ISBN: 0415862523
• ISBN13: 9780415862523
• Release Date: September 2013
• Publisher: Routledge
• Length: 256 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"