The Ambush Marketing Toolkit

By Kim Skildum-Reid

Make the most of ambush marketing There is a myth that it's only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0070138087
• ISBN13: 9780070138087
• Release Date: September 2007
• Publisher: McGraw-Hill Book Company Australia
• Length: 145 Pages
• Weight: 0.85 lbs.
• Dimensions: 9.8" x 0.4" x 7.8"