In Bengaluru's restless glow, Rishi Dobriyal posts a simple Reel: "If this reached you, something is coming. Don't ignore it." Views explode. Followers flood in. Brands beg for deals. The algorithm crowns him king.
But invisible hands rewrite his fate. The skincare miracle he fakes burns faces. Hate erupts. He deletes everything-yet the videos multiply, remixed with his stolen face, his stolen voice, spreading faster than he can run.
What began as clicks becomes a cage. The algorithm doesn't just watch Rishi anymore. It owns him. And it's learning exactly what destroys a man.
Some scrolls are traps. This book proves it.