The book does just what the title promises: it tells you how to move your reader to action. Chambers' advice is focused, organized, and, most importantly, sound. Examples are clear and memorable. Like many people who have to write a great deal, I know the basic ideas (any rhetorician will tell you that most of them go all the way back to Aristotle); still, this is a painless--even enjoyable-- refresher. If you're an experienced writer, or if you teach writing, Chambers' examples are worth the price of the book. Who will find the book most valuable? If you wish all your communication could be in person or via e-mail, you'll be surprised to learn how easy it is to translate your face-to-face communication skills into good, effective writing. (The book doesn't deal specifically with e-mail, but following Chambers' advice could help you avoid a lot of the "tone of voice" problems e-mail is prone to.) No matter what your comfort level with writing, if you've ever suffered "brainlock" as you faced a deadline on an important document, this is the book you want on your desk.
Simple basics ARE the keys to good writing
Published by Thriftbooks.com User , 25 years ago
This is as much a response to hbckelly as it is a book review. The critic writes that s/he is a professional writer and did not get much benefit from this book because it is simple and basic. I am also a professional writer and I got tremendous benefit from the book. And the reason for this benefit is that it DOES discuss the basics.Good writing is simple. It is organized. It speaks clearly to the reader. And that is exactly what this book teaches. While the book targets business people, not "professional writers", the fact is that pros should listen to the same advice as beginners. If hbckelly would check his/her ego, s/he might find that s/he would learn something valuable from the book. I did.HIGHLY RECOMMENDED.
Ignite your reader's fire, then just fan the flames.
Published by Thriftbooks.com User , 27 years ago
As a marketing professional whose business it is to be both creative and succinct, I can't believe how much "great stuff" Dennis Chambers has packed into "Writing to Get Action." Further, as an individual whose driving personal interests include pursuing the ways in which humor and creativity can "jazz up" every aspect of one's life, I highly recommend this dynamic little volume (even if you think your writing skills are above reproach)!First, "Writing . . . Action" does a fabulous job of feeding us, in delicious detail, the nuts and bolts of writing in a way which keeps the recipient reading. But at least equally importantly, and what I think is so unique about Chambers' book, is that it devotes a hefty chunk of a chapter to the notion of grabbing that busy executive's interest in the first place. And without that, after all, what's the point?Buy and devour this book. You will come away satiated with the knowledge of how to really focus on what it is that you need to say. Best of all, you will have gained some insights into how to beckon those quiescent creative thoughts which will open your memo or letter with creative sparkle.
This book will make you better at your job!
Published by Thriftbooks.com User , 27 years ago
In "Writing to Get Action," Chambers clearly draws upon years of experience as a professional business writer. He has convinced me to write short sentences with short words. He has reminded me to consistently write from the reader's perspective. He has also convinced me to get to the point quickly. My point: buy this book. As Chambers says, "If you spend as little as an hour a day writing, think of yourself as a professional writer." This book will make you better at your job!
If writing plays a part in your life, you need this book.
Published by Thriftbooks.com User , 27 years ago
In this age of information, Dennis Chambers points out , we have very little time to capture the attention of the reader of our message. All that great advice we had in English class about, introduction, development and sum- mation, he suggests, we can throw out the window. Grab their attention, employing a number of his sensible and ingenious approaches, and you will get results. His straight forward and sometimes humorous advice is user friendly and oh so valuable. It flows in a never tedious way, employing practical examples of where we fail and how to succeed in communicating through the written word. I found myself utilizing his advice after reading just the first few pages. I am now to the point where I keep a copy on my desk and refer to it every day. So, if your a good christian who communicates in writing to help earn your daily bread, carry a bible on Sunday and carry, " Writing To Get Action", the rest of the week!
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $20. ThriftBooks.com. Read more. Spend less.