The Agile Brand Guide(R): Generative Engine Optimization: For Marketers 2026 Edition

By Amy Crowther, Greg Kihlstrom, Greg Kihlström

Your customers are asking AI what to buy, who to trust, and which brand to choose. Often they never visit your website at all.

When ChatGPT, Google's AI Overviews, Perplexity, and Microsoft Copilot answer those questions, the answer either describes your brand accurately or it doesn't. Generative Engine Optimization (GEO) is the discipline of making sure it does.

Search has changed. AI systems now read, synthesize, and recommend on your behalf, and the brands that appear in those answers win attention the old SEO playbook can't reach on its own. GEO - sometimes called answer engine optimization, or AEO - builds on SEO rather than replacing it. And getting it wrong carries real cost: wrong pricing surfaced to a buyer, an outdated policy quoted as fact, or a competitor recommended in your place.

The Agile Brand Guide: Generative Engine Optimization (GEO) gives marketing and CX leaders a practical, enterprise-ready field guide to generative visibility, moving from strategy through measurement to the operating model that keeps it running.

Inside, you'll learn how to:

Define GEO and explain it to a skeptical executive in two sentencesBuild the business case for GEO and tie AI visibility to pipeline, retention, cost-to-serve, and brand-risk reductionPrepare your content and technical foundation so AI systems can read, trust, and cite youStructure product data for the rise of agentic commerce and AI shopping assistantsMeasure what matters with a three-tier KPI hierarchy that connects generative visibility to outcomes your CFO already tracksPut governance and guardrails in place so AI never states something false or non-compliant about your brandOperationalize an always-on GEO program with clear roles, workflows, and SLAs

Written for CMOs, heads of digital, content and SEO leaders, and CX executives at enterprise and mid-market companies who need to move fast without a year of trial and error.

Editor Greg Kihlstr m - best-selling author and MarTech strategist - brings together practitioners from Akeneo, Optimizely, Conductor, Incubeta, RDA Digital, and Scratch Marketing + Media, covering GEO from every angle: content strategy, product data, infrastructure, digital experience platforms, and enterprise operations.

Part of the international best-selling Agile Brand Guide(R) series, built to give busy leaders a clear, high-signal overview in about three hours. Finish it this week; start your GEO program on Monday.

• Format: Paperback
• Language: English
• ISBN: B0H7KDY57P
• ISBN13: 9798185431597
• Release Date: August 2026
• Publisher: Independently Published
• Length: 248 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"