The Age Curve: How to Profit from the Coming Demographic Storm

by Kenneth W. Gronbach

Book Overview

As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814401813
• ISBN13: 9780814401811
• Release Date: July 2008
• Publisher: AMACOM/American Management Association
• Length: 268 Pages
• Weight: 1.28 lbs.
• Dimensions: 1.1" x 6.1" x 9.2"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher